Ben Settle - Copy Slacker
Ben Settle - Copy Slacker | 3.15 GB
Dear Friend, If you want to double (even triple) the money you make from your sales letters. while cutting your writing time in half and eliminating all the stress, frustration, and overwhelm you feel writing copy now, then this letter will show you how.
Here's the story:
My name is Ben Settle and, about 14 years ago I was a broke, desperate copywriter in so much debt I was almost bankrupt. I barely got paid anything for writing copy. And even when I did get work, I'd stare at a blank screen for days wondering what to say, or how to begin. I'd then spend several weeks raiding my copywriting books and swipe file for inspiration. only to end up more overwhelmed, more confused, and more crippled with "analysis paralysis."
But you know what the worst part was?
After all that time obsessing and stressing over my copy.
My Ads Would Barely Convert
Or Make ZERO Sales At All!
I was a complete failure at copywriting.
And, things got so dire, I couldn't even pay the rent or car payment anymore.
Then, call it luck, fate, or even "divine intervention" if you want. but I got a call from an Internet marketer who had read a bunch of my copywriting articles (I was one of those hacks who taught copywriting, but didn't do it successfully myself). And, he offered me a chance to write an ad for a high ticket (and unproven) product where he would pay me 50% of the sales if the letter worked, and nothing if it didn't.
Long story short:
Since I needed money quickly and didn't have time to spend weeks and months writing the copy, I decided to do a little "experiment" to write the ad faster than usual.
It was, in many ways, the opposite of what a lot of gurus were teaching.
And, I didn't really think it'd work.
But, I figured I had nothing to lose (my ads sucked anyway) and tried it. So with only a few days to spare. I quickly created the ad using my experimental method for researching and writing copy fast. The ad was far from perfect. But, (as the client said) it was "good enough" to run, and we mailed it.
That One Just "Good Enough" Sales Letter
Paid Me More Than Enough Money
To Pay Off My Car And Other Overdue Debts In One Shot!
But that's not all:
The sales we made off that sloppily-written ad were so big, the client and I attracted joint venture partners from the US, UK, Australia, and other countries who wanted to use that ad to sell our product to their lists, too.
And I had to wonder:
Was I really on to something with this way of writing ads that let me bypass weeks (and even months) of work, stress, and tediously obsessing over my copy? Or, was this just some kind of "one hit wonder" that only worked for that particular product and list? So I immediately tested this new formula on some other copywriting gigs.
And guess what?
Not only did I knock that copy out in record time, too, but.
These Other Sales Letters
Made Even More Money!
After that it was like the floodgates opened.
Writing ads became unbelievably fast & easy with sales pouring in.
My method gave me so much free time, colleagues called me a "slacker."
And, clients started seeking me out to write their ads. (Instead of me seeking them out.) In many cases, they didn't even want to see my portfolio. They'd either bought something from one of my ads and wanted to hire me because they knew I wrote the copy (like 7-figure copywriter and millionaire investor guru Mike Dillard did). Or they had seen a demonstration of how I worked (like the world leader in self defense training Captain Chris Pizzo did). Or they simply saw how I applied this new way of writing copy to other peoples' ads (like the "founding father" of Internet marketing as we know it Ken McCarthy did).
Anyway, my "slacker friendly" method is based on two things:
"Criminal Profiling" Research
Specifically, doing research based on how certain law enforcement agencies "profile" and get inside the heads and psychology of serial killers, terrorists, and other criminal masterminds.
I figured if it works for getting to "know" the bad guys, I could use that same methodology to get inside the heads of my customers so I would know exactly what they're thinking, what they want to buy, and what to SAY to sell them. Fact is, when you know "what" to say, it doesn't matter all that much "how" you say it. Quickly written ads that are just "good enough" (or even downright sloppy) can make you a ton of sales and beat better copywriters (who spend a lot more time writing their copy than you) if you have the right research. And what I did was, I figured out how to get this research fast and use it to write my ads even faster.
What I mean by that is this:
I decided to throw out all the complicated 50+ point copywriting checklists, formulas, and templates all the gurus were pushing. I had no doubt those things worked for them. But all that "noise" just made things more overwhelming for me, and made the whole copywriting process take way too long. So instead, I "reverse engineered" exactly how a few of the world's top copywriters structure their ads (that none of them seem to teach, for some reason) and broke it down into 5 easy steps even a frustrated and overwhelmed newbie like me could follow.
A ridiculously simple way to write copy fast - that also makes lots of sales.
In fact, some people I have shown it to.
Have Accused My Copywriting Method
Of Being "Too Simple"!
Is that true?
I don't know, maybe.
What I do know is, my sales letters using this method have collectively made tens of millions of dollars in sales in some of the most competitive niches on the planet (like golf, weight loss, self defense, and biz opp) where I have competed against more talented and harder-working copywriters. Believe it or not, a few world class copywriters are even on record saying I make them jealous (like Ryan Healy, world class copywriter for several major financial publishers like Agora Financial & Lombardi Publishing) and even "pissed off" (like Ray Edwards, who has the biggest book of "Who's Who" Internet marketing guru clients on the web) because I make it look so fast and simple.
Here are a few examples of what I've done with this "slacker" copy method:
Written control ads that have run for as long as 8 years straight. It's extremely rare for controls to last 8 months much less 8 years - but I have one running now in the MLM niche that's been winning since 2007 with other (more-talented) copywriters failing to beat it.
Created a headline that ran for several years as a banner ad on all the big conservative news sites that cost a fortune to advertise on (like Drudge, NewsMax, etc). Marketers typically have to keep testing brand new headlines on sites like these every few days or weeks to make a profit. Yet, this one headline I wrote using my "slacker" copywriting formula ran for years straight and was only taken down because the client retired.
A sales letter I wrote for the weight loss niche using this method converted the front-end at 40%! That's total list size vs sales volume - including to ice cold Facebook traffic in arguably the Internet's most competitive niche.
Made a start-up golf company well over $200k per month quickly banging out ads with this method. They don't use those ads anymore because the golf guru they were built around left. But, this company is still one of the most well-known golf companies on the Internet due in part to the sales letters I wrote that helped build it from the ground up. (Best part: I knew NOTHING about golf when I wrote these ads. I didn't need to. My method let me research and write the ads in just a few days without prior experience.)
Took one prominent direct sales company from nabbing a .8% response to over 1.6% response. That may not seem like a lot, but to that company it meant many millions of extra dollars in sales to them and their members, and tens of thousands of dollars in commissions to me.
Most recently, I created a sales letter for a golf company I have part ownership in that brings us $5.85 buyers. The traffic guy on board says in all his years of running hundreds of traffic campaigns (he works for some of the most prolific marketers in the home business niche), he's never seen cold traffic convert like that.
Been invited to teach aspects of my copywriting method to some of the world's most prestigious direct marketing companies. Such as Agora Financial ($200 million publishing company who already hires the best of the best copywriters on the planet). professional radio producers at Entercom (one of the largest radio broadcasting companies in the United States). various seminars and events where people pay up to $10k just for a seat. and the annual Oceans 4 Mastermind - where 7, 8, and 9 figure businesses pay me and 3 of my colleagues to put them on a "hot seat" - transforming their ads overnight.
Anyway, here's what all this means for you:
I've never before revealed exactly how I do this in detail. The way I see it, there's more money in keeping secrets than sharing them. And, I simply haven't been motivated to teach it. That is, until people recently started pestering my former copywriting apprentice to teach my method after she used it to go from raw copywriting newbie (who'd never even read a copywriting book in her life). to charging $5k to $10k per sales letter in just a matter of a few months.
So I've decided to offer it (for a limited time) in a short course called:
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Ben Settle - Copy Slacker
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