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Strategic Integrated Marketing Communications


Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications by Larry Percy
English | 25 Apr. 2008 | ISBN: 0750679808 | 322 Pages | PDF | 5 MB

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective.
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences.
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Strategic Integrated Marketing Communications


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